Start your community
✳ THE ENGAGEMENT

Three parts.
And an ending.

Exclusions first. There are no numbers on this page. The shape is settled and the figures are set per engagement because what a community costs to build and to run depends entirely on what it is for. What does not change is what happens at the end.

01

A setup fee

For the build, not as a deposit.

  • The community built on your own domain
  • Your brand applied across it, in both tones
  • The rooms, the rules and the opening content
  • The founding members recruited by name
02

A monthly fee

For running it, so the service is never subsidised by hope.

  • A named team rather than a ticket queue
  • The weekly cadence — prompts, rituals, programming
  • Moderation and member care
  • Honest health reporting, including the bad weeks
03

A share of what it earns

Of revenue the community earns. Not of your business.

  • Memberships, courses, products and bookings that run through it
  • Not your existing sales, and not a line merely plugged in
  • Set against a defined term
  • It ends when the engagement ends
THE QUESTION EVERY PROSPECT ASKS SECOND

A platform takes a percentage of revenue it did nothing to create. That is a toll.

A partner takes a share of revenue it helped create and stops taking it when it stops creating it. That is alignment.

You own the community. We share in what it earns while we are building it. When we stop the sharing stops and everything stays with you.

WHAT IT REPLACES

It is not a
line item beside them.

  • The agency retainer that produces content nobody owns the audience for
  • The community platform subscription, and the software nobody on the team has time to run
  • The creator and influencer spend that rents attention by the campaign
  • The internal hire you would need before any of the above starts working
WHAT YOU KEEP

All of it,
including afterwards.

  • The community itself, on a domain that is yours
  • The members, and the right to reach them
  • Everything written in it
  • The data, as a file you can take whenever you want it
  • The revenue, once the term is over

Export and member account deletion are built and running today rather than promised. See when they shipped

WHO THIS IS NOT FOR

Turning the wrong brand away
is what makes an invitation mean anything.

A brand that needs reach this quarter should buy advertising and we will say so rather than sell around it. A community is slower than a campaign and it compounds where a campaign does not. If the next three months are the whole of the plan then this is the wrong instrument.

It is also the wrong instrument for a brand that wants a room without wanting anybody in it. The failure mode is never the software. It is a space nobody has a reason to open on a Tuesday and no fee structure fixes that.

The argument underneath all of this is set out in full, with its sources. Read it

BY INVITATION

Applications are not open
to everybody at once.

We take on a small number of communities at a time because the curation layer is people rather than software and people do not scale by the quarter. The application form is being connected. Until it is, an introduction is the way in.